Provocativo

Identity, Packaging

  • Client
  • Spiritser
  • Year
  • 2017

Cava is made in the same way as traditional Champagne and holds the same high quality however, it has suffered from a bad reputation for years. Garcia Carrion is one of the world’s largest producers of wine and cava and their Provocativo is sold exclusively in magnum bottles and is aimed towards the club segment, as well as trendy places like Nikky Beach and Pacha. The positioning is set to compete against the Champagne in a traditional sense and in order to create attention, a mask of gold ornaments became the hero of the presentation.