Black Tears

Identity, Packaging

  • Client
  • The Island Rum Company
  • Year
  • 2016

Black Tears is an authentic Cuban spiced rum made for The Island Rum Company. Based on the legendary Vigia Rum from the Paradiso distillery in Sancti Spíritus, Black Tears is named after the traditional 1929 love song Lágrimas Negras, by Miguel Matamoros. Appealing to a younger audience, the rum mixes Cuban traditions such as passion for music and dance with the rebellious attitude of a new and young Cuba, rooted in street art and urban vibes.