Many now see private-label brands as being equivalent to/or substitutable for multinational brands
Great brands are the sole reason for the retailers success. For years, the retailers has challenged well established brands with their own private-label focus. Now, they are getting quite good at it as well. Quality is rising as the retailers buys producers, securing all parts of the value chain and at the same time blocking competitors for selling same product. It does not stop there, retailers understand the value of design as a tool for higher sale, fighting the established shelf impressions and capturing new customers. What will happen when the retailers soon owns the whole value chain, is there room (need) for the established brands? Check out this survey from Nielsen: http://www.nielsen.com/us/en/insights/news/2018/private-label-brands-are-hungry-for-more-of-the-global-food-pie.html →
Hvordan selge 600.000 energidrikker uten en krone i markedsføring?
Som markedsføringskanal blir emballasje ofte undervurdert - men sannheten er at et godt design kan være skille mellom en feillansering og en produktsuksess. Vi vet at over 60% (Nielsen Insight) av kjøpsbeslutningen skjer foran hyllen i butikk og ikke hjemme i sofaen foran TV-en. →